This research tool for conscientious creatives is asking some damn good questions. Created by the design team at Airbnb.
What is it?
Blink to Speak is world’s first eye language and was created to help people with paralysis communicate with their caregivers and family.
How does it use educational principles?
Multimedia Instructional Design: Training videos accompanied by a printed guide teaches patients how to blink the alphabet and common phrases.
ARCS Model of Motivation: Active participation and practice, variety of learning mediums, immediate application to everyday life, and perceived worth and usefulness all contribute to the patients’ motivation to learn and use the language.
How does it use design principles?
Iconic Representation: Pictorial imagery of the different eye positions and movements, as opposed to written explanations, simplifies the instructions and recognition of what they mean.
Consistency: The pictorial instructions are aesthetically consistent which promotes learning and usability of the system by reducing unnecessary overload of visuals to process.
Aesthetic-Usability Effect: The aesthetic consistency and pleasing graphic design contributes to the perception that the language design is easy to learn and use.
Why is it so damn good?
It’s innovative. It expands conventional means of communication. Plus, just look at that graphic design—so clean and charming!