What is it?
Google Primer is an app that provides busy professionals with bite-sized interactive lessons about digital marketing and business topics.
How does it use educational principles?
Asynchronous Format: Accommodates self-paced and mobile learning for busy professionals on the go.
Microlearning: Learning content is presented in brief, digestible lessons that have focused objectives.
How does it use design principles?
Human-Centered Design: Designed to fit into the micro-moments in the target user’s everyday life, such as when they’re having a coffee break or on public transit while commuting to work.
Aesthetic-Usability Effect: The clean and delightful UI and graphic design promote a positive learning experience with the app.
Why is it so damn good?
Firstly, the content is super informative and can be immediately applied on the job. Secondly, the tone of the content makes it digestible and quite enjoyable to go through. Lastly, the UX is top-notch (it is made by Google after all).